- Are you hesitating to create an Instagram profile for your brand?
- Do you use Instagram for your business?
- Are you not sure about using IG?
- IG has good penetration among a business-to-consumer line of Businesses but Can you use it for B2B?
- Do you think it can increase your sales?
If you are confused, you are not alone. A lot of our clients felt the same way. But they are getting good results.
How Instagram can help you generate Sales LeadsIn all surveys, participants unanimously agree that Instagram is a good medium for Businesses. It can increase leads and drive sales. The reasons are listed below.
Active Users
Instagram is predominately for young users under the age group of 40 and they spend a good amount of time on IG. Instagram is also an effective platform to introduce new products and services to young users.
Brand Awareness
Through IG you can reach your Potential Customers very fast with Stories, hashtags, giveaways, and more. You can also use influencer marketing, IG is great for raising your brand awareness and enhance your online presence. It can increase your web traffic with potential customers, resulting in increased sales.
Business Features
Personal profiles on Instagram don’t have a range of powerful features that business profiles can access. First, there are Insights that help you find out what kind of content has the most success among your audience. You can also track various other metrics via this simple but important feature.Other significant options include sponsored posts, the contact information on your profile, Instagram shopping, call to action buttons, and more.
You Can Make Your Business Relatable
As you can post different types of content on Instagram, it gives you an opportunity to create educational, promotional, and entertaining content. By using Stories to tell people about your brand’s mission, sharing relatable memes, and humanizing your brand, you can successfully establish trust among your followers and help them decide to work with you.
You Can Check Your Competition
Want to know how your competitors are doing? It’s easy to “spy” on your competitors on Instagram and find out when they post and what kind of content resonates with the audience in their case. But not only can you learn how they speak to their followers and more, but you can also use this platform to build rapport with them.People were delighted back in 2020 when Burger King asked their followers to order from McDonald’s, so showing your competitors a little love on social media is not such a bad thing.
Get Started Today
No time to waste – these benefits should be more than enough to convince you to create a business profile for your company right away.
Instagram gives you access to more people than you can imagine; it encourages good communication between you and your followers and allows you to share relatable and valuable content. All of this contributes to an excellent brand image that will enable you to establish trust and authority in the market and thrive even more.
