Social media marketing
Social media management tool, Buffer runs a holistic blog about social media and entrepreneurship. Although the site has several publications, the Flow blog focuses on social media management insights, industry news and trends, and interviews with experts to benefit Buffer’s audience.
You’ll find articles on topics like generating social media content for small businesses, social media app roundups, how to use Google Business profiles, and Instagram Story post ideas. The “Ask Buffer” series also helps social media managers navigate complex issues such as whether it’s wise to post personal content on business profiles.
Another social media management platform, Sprout Social also has an engaging blog packed with social media marketing tips. Unlike Buffer, the articles on Sprout Social are fully geared toward social media marketing and include everything from data reports, marketing insights, industry trends, how-to guides, and social media marketing tool roundups.
The topics addressed include everything from creating a 30-day social media plan, using Twitter e-commerce tools, and setting up an Instagram Creator account. Sprout Social also shares detailed guides for YouTubers on various topics such as running a YouTube audit and sharing a list of relevant YouTube hashtags.
The Hootsuite blog delivers content around social media marketing strategy and industry news reports. It’s also unique because it runs regular social media “experiments” to evaluate the response of social media platforms to certain user behaviors and see how social media marketers can get the most out of their platforms.
Hootsuite also shares useful templates and a social media dictionary that are useful for beginner social media managers. Some brilliant articles worth reading on the site include this experiment about buying Instagram followers, a guide to Instagram marketing, a guide to editing TikTok videos, and a yearly trend report.
Influencer Marketing Hub
Are you a social media marketer navigating relationships with influencers for your clients? This pick is for you. Influencer Marketing Hub is dedicated to producing informative and educational content about influencer marketing, affiliate marketing, e-commerce, and the creator economy among other topics.