10 Proven ways to Improve Your Conversion Rate
Improve Your Conversion Rate
Conversion rate depends on many factors, including your location, targeted device, etc. However, the conversion rate is between 1 percent and only 3 percent.
This means that most of your visitors will not take the action you desire. This is normal because not everyone who comes to your site has a purchase.
The number may sound low, but very good. Suppose you have 100,000 visitors, and your conversion rate is 3 percent. This means that about 3,000 of your visitors are buying. Your goal should be to increase both – your conversion rate and the number of unique visitors. However, keep expectations down. You cannot have a 100% conversion rate. Even 50 percent is almost impossible. However, there are ways to improve your conversion rate and hit double digits.
It is important to check the conversion rate of the website and make sure it meets your goals. Businesses often use A / B testing to compare two or more options and determine what works and what doesn’t.
Here are some tests that can be used to determine what works for your site.
Headline : This may surprise some, but something as small as a topic can affect Conversion. You can choose from a variety of options, namely title size, title design, etc.
Display type: This test involves testing which type of ad works best, namely: hijacker online ads. This may be a bit complicated because some techniques may work better on computers, and others may work better on mobile devices.
Offers: Businesses use a variety of strategies such as special discounts and offers to attract users; however, not all offers can offer the same results. It is important to know what works best, namely: a special 10 percent discount for new users or free shipping.
Button Color: As mentioned in our guide on How to Make the Perfect Call to Action to Extend Conversion, changing the color of your CTA button can greatly affect Conversion.
Start Time : Activation time means when a particular action will take place. A 15-second trigger means that a visitor will see an ad after spending 15 seconds on the page.
Activation time affects Conversion, which is why you should consider using this tool to see the difference. You can test this trap using Adoric for different types of criminals. There are plenty of cheap or sometimes free sales tools available.
Today’s customers want and expect to be personalized. It is your responsibility to gather information and provide customers with exactly what they need. You may use cookies, forms, and the like to collect data that can be used to create custom offers.
Suppose you have an eCommerce store where you sell all kinds of products, including shoes, balls, and furniture. The user searches for ‘best shoes’ and stays on your site where you sell shoes but sees a large banner at the top that offers furniture at a discount. Even if the discount is large, the user may not change because the ad is not personalized. The visitor is interested in the shoes, so you should offer a discount related to the shoes. Making it your own can be difficult, but it is possible.
Let’s discuss our 10 Proven ways to Increase Conversion Rate on Your Website?
- Increase Trust in Brand
- Create email campaigns
- Enter a call to action (CTA)
- Meet audience expectations
- Improve the speed of your page
- Mobile Optimization
- Improve purchasing process
- Engage more in mobile marketing
- Make changes to your mobile site
- Localize your content
1) Increase Trust in Brand
Users do not change if they do not trust your product or experience conflicts with this process. So, how can you build trust? We have some tricks to be followed as
- You can use a number of tricks, including refund guarantees, regularly updating your site content, avoiding spam links, and making the site easier to use
- If it appears you haven’t posted the blog in two years, or there are too many broken links – that is contradictory and creates mistrust
- Additionally, you can enter group information, so your audience knows who they are receiving information
2) Create email campaigns
Ever been on-site, adding something to your cart, but decided not to check it out? We all do that, and that means it can happen on your site as well. With this type of email campaign, you will send users an email reminder about the products in their cart, send a follow-up, and possibly add a discount or donation. If you do not send this email, you lose Conversion.
3) Enter a call to action (CTA)
A big part of changing your call to action (CTA). Your CTA can be a downloadable offer, sharing posts on social media, or subscribing to your email newsletter. Either way, you need to include CTAs throughout your website and landing pages. Generally, this means that they are clear and easily accessible.
Advertisers need to take Goldilocks’ approach when it comes to setting CTAs as sometimes, single placements are not enough. Normally, each prediction page will have only one action verb but are inserted a few times on the page. One at the bottom of the page, one in the text in the introduction, and one that appears after scrolling down the page.
Usually, the sooner a CTA can appear on a page, the better, Beltis said. If not, you run the risk of unsuspecting visitors dropping enough to miss the point of complete Conversion. The crucial thing to remember is that the CTA is accessible from wherever on the website. Removing a visitor’s risk (such as providing a guarantee) and linking that message clearly to your CTA will encourage us to take action. Remove unnecessary distractions. Speaking of CTAs, it is important to remove anything from your landing page that could distract visitors from popular events. Get rid of any unnecessary links, hijackers, or roaming options that might divert your visitor’s attention.
You have just a few seconds to overcome them, and a page that is difficult to navigate will discourage them from continuing their journey. Create a page that encourages visitors to click on your CTA using the visual section for your benefit.
4) Meet audience expectations
If someone clicks on your site after reading your meta description on Google or sees an ad for your search engine, your prediction page needs to follow. You must keep the promises made in that copy. For example, if a user sees this post on Google, he or she will expect to find strategies to improve their conversion rate. If they click on a page that has pictures of only puppies, they may be confused.
If the forecast page does not deliver what the user thought he was getting, he will not change. That’s why you need to think about the whole process, from seeing the ad to your prediction page and the download provided.
If the forecast page does not change, update your social media posts and search engine descriptions to see if you are following through on the promises you have made.
5) Improve the speed of your page
When it comes to mobile Conversion, the biggest obstacle is page speed. This is the time your content takes time to appear on the screen.
Did you know that 40% of people discard sites that take 3 seconds to upload? On a straight line, a one-second delay in page turn can lead to a 7% conversion reduction.
If your mobile page does not change again, check your page speed with Google’s PageSpeed tools. For improving page speed, images need to be smaller and compressed. Configure mobile.
6) Mobile Optimization
Since Google switched to the first mobile phone index, mobile development is more important than ever. If you do not configure the phone, your Google rating may be affected, which may reduce Conversion.
Before you begin, it is important to remember that mobile and desktop sensations are different.
You can use Google’s mobile testing tool to see if your site is usable. With this tool, you will get recommendations on how to improve your site’s mobile performance. For example, you may need to increase your font on mobile, compress your images, or improve page speed.
7) Improve purchasing process
Shopping on your phone should be an easy process. That means you should not have too many steps in your payment process, and your payment buttons should be easy to spot and click. Additionally, try to remove restrictions on online forms where you collect payment information. Personally, I am always suspended on mobile forms because my city name is too long (22 characters). Users should be able to opt-out as a guest and use any payment method they require, whether Google Pay, Apple Pay, or PayPal.
Finally, the procedure should be simple and painless. A sophisticated payment process will reduce mobile Conversion.
8) Engage more in mobile marketing
If you want to increase your mobile conversion, that doesn’t just mean you need to customize your site to suit your mobile experience. You can also start making art and run mobile marketing campaigns only. For example, you could probably start an SMS text message campaign, or you could use app notifications in your app.
These creative, out-of-the-box techniques can help increase your mobile conversion rate.
9) Make changes to your mobile site
Since mobile and desktop experiences are different, your mobile and desktop sites should be different. For example, your email subscription form may or may not be available on your mobile site. Additionally, you will probably be using different CTAs for your mobile site. For example, if you are reading this blog on a website, and mobile, there are different types of CTAs. Although the offer is the same, the button and method of accessing the CTA are not the same.
Your mobile site should be simple and clear of distractions. This could mean making the navigation easier and using the hamburger menu to make it easier to navigate your site.
10) Localize your content
Mobile users are often on your site because they want contact information, want to know your location, get directions, or look for updates. That’s why you should prepare for local marketing. This means adding local pages to your website, managing your online directory, and creating local content. To improve your mobile conversion rates, consider customizing your content to improve your local search.
Collect and Analyze Visitor Data
When it comes to CRO, it is best to avoid speculation and estimates and rely solely on all your data for decision-making. Stay tuned and analyze your website data to learn more about your visitors and their interests. It is this data that should inform you where to direct your development efforts.
The following are some important data points that you should follow to fully understand your visitors:
- Traffic data and traffic sources
- Bounce rates and dumping of web pages and forms
- Bounce rates and dumping of web pages and forms
- Bounce rates and dumping of web pages and forms
- Click-through rates for ads and marketing campaigns
- Incoming customer information and intermediate order prices
- Total promotional scores (NPS) or other customer feedback
- Once you have collected the measurable data, use it to create your user personality, which represents your ideal user. This should highlight all important information about your intended target and users, including their interests, likes, dislikes, goals, and pain points.
