PPC marketing is a type of digital marketing that involves the promotion of products or services through paid advertising on search engines and other online platforms.
The goal is to advertise products and services to people who are actively looking for them. When a person searches for a given product or service, the advertiser’s ad appears next to the search results. This allows the advertiser to pay only when people click their ads.
The best PPC marketing companies will help you create and optimise your campaigns based on data collected by Google Analytics and other tools.
PPC marketing should work in conjunction with SEO (search engine optimization) so that you can get both types of traffic to your site.
Why Use PPC Marketing?
PPC campaigns and Search Engine Marketing Services can be extremely effective at driving traffic and leads for your business. They’re also more cost-effective than other forms of digital marketing. In fact, according to WordStream’s 2016 PPC Benchmarks report, advertisers who used paid search marketing saw an average clickthrough rate (CTR) of 2.92% across all industries — that’s almost five times higher than the average CTR across all industries of 0.47%.
You can also use PPC marketing as a tool for tracking and analysing your ROI. In fact, WordStream’s report found that advertisers who used paid search marketing saw an average of $3.45 in return on ad spend (ROAS) — significantly higher than the average ROAS across all industries of $1.25.
Benefits of Using PPC Marketing
PPC is an effective way to target people who are looking for a product or service. PPC Management Services Indiacan be used as part of an overall digital marketing strategy, which includes:
The ability to track and measure results
You can see how many clicks your ads received and which ones converted into customers. This allows you to optimise future campaigns based on actual performance data instead of guessing what works best.
The ability to set specific goals and metrics
You can control how much you spend on PPC campaigns and set a budget for each one (or hire a qualified Google Ads Management Company in India to do the same). You also have full control over the keywords you want your ads to appear next to. This allows you to target customers based on specific interests, behaviours or demographics so that your message is relevant.
Low maintenance costs
Unlike other forms of advertising such as TV commercials and radio ads, PPC campaigns require minimal time and effort on your part once they’re set up properly. You don’t need to create new content every week or month like traditional media does; only when you have something new to promote!
You only pay when someone clicks your ad or makes a purchase from it (called cost-per-click or CPC).
This means you only pay if someone actually sees the ad and clicks through it, making it more targeted than other forms of digital marketing such as email marketing and social media advertising where impressions matter most (how many times your message is delivered).
PPC marketing allows you access to targeted traffic
With PPC ads, you can target specific keywords that people use when searching for products or services related to yours. For example, if you sell consulting services for small businesses and want more leads, then you might create an ad that shows up when someone searches “small business consultants” or “business consultants.”
How to Get Your Money’s Worth Out of PPC Marketing
You can’t just assume that your campaign will be successful because you think your product or service is great. You need to test different ad copy, landing pages and keywords to see what works best for your business.
Here are some factors that can have an impact on the success of your PPC marketing:
- Landing Page Design: A poorly designed landing page can lead to low conversion rates. Make sure you’re using eye-catching graphics and strong calls-to-action on your landing page so visitors know exactly what they should do when they arrive at your site.
- Keyword Research: If you don’t choose the right keywords, no one will ever find your ad! Keyword research is essential to getting results from PPC campaigns because it helps you figure out which words people are searching when they want something like yours.
- Location: If you’re running ads on Google, make sure that your business is physically located where the searchers live. For example, if you run an ice cream shop in Brooklyn but your ads are showing up for keywords in Manhattan, it’s unlikely to have much success because people looking for ice cream don’t want to travel far from home.
If you are a beginner in PPC, it can be very confusing to know where to start and what tools are available to help you.
The following checklist will help guide you through the best steps to take when starting out with AdWords or Bing Ads. This will also help you avoid common mistakes made by most advertisers:
1. Maintain a minimum account balance
When you’re running a PPC ad campaign, it’s important you always take care to maintain a minimum balance in the account you’re using to pay for it. We’re talking daily checks, maybe even multiple daily checks if you’re only depositing small amounts in the account at one time.
If your ads stop because there’s no balance in your account, you’re completely out of the game. That means no advertising, no outreach, and no customer reach. Add in the fact that Google ad services take some time to build up steam, that’s entire days your PPC campaign will be operating at suboptimal levels.
2. Keep An Eye on Ads Impressions and Click-Through Rate
If you don’t keep an eye on the number of impressions being generated by your ad campaign and the click-through rate, it’s easy to run out of money without even realising it. It takes time for Google AdWords to start showing your ads more often; that means it can be weeks or even months before you start seeing significant results. That also means there are days when you won’t see any clicks at all; those are days where you’re not making any money.
3. Make Sure You’re Reaching Your Daily And Weekly Conversion Goals
If your goal is to generate a certain number of clicks per day or week, it’s important to make sure you’re reaching that goal. But it’s also important that those clicks are resulting in conversions—and if they’re not, then you need to figure out why. For example:
– Are people clicking on your ad but not converting? (Is there something missing from the landing page?)
4. Keep track of where your landing pages are leading to
It’s not just creating a good ad campaign that converts your leads to actual paying customers. You also have to keep track of where your ads are leading to. Ensure your CTAs and forms are leading to the actual website, and customers can find the information and resources they need without any significant trouble. While you’re there, you should also check that none of your landing pages are bugged out, and have them updated frequently.
5. Monitoring the Bidding and Money Spent on Ads
You need to pay close attention to your bidding and the money spent on ads. You should regularly check how much it costs you per click, and make sure that the ad copy you’re using is actually working. It’s also important to remember that if one of your ad campaigns isn’t performing well, then stop wasting money on it and focus on what’s working instead! If your budget is running low and you don’t have enough money to spend on ads, then consider lowering your bids. This will help you avoid spending too much on ads that aren’t working.
6. Leverage Keywords So You’re Showing Your Ads to the Right people
Keywords are one of the most important things to consider when creating an ad campaign. You need to make sure that your keywords match what people are searching for online so they can see your ads. For example, if you’re selling a product and want people to find it on Amazon, then it’s important that you include keywords like “buy”, “best seller”, “reviews” or anything else related in your ad copy so people can find your product quickly.
It’s also a good idea to add unrelated keywords as negative terms, and keep continuously working on adding more keywords to your ad campaign.
7. Analyse Your Click-Through Rate to Understand How Your Ad Is Doing
You should also be analysing your click-through rate, or CTR. This will tell you how many people are clicking on your ad and getting to the page it’s pointing to. You can do this by taking a look at the “Ad Performance” tab in your Amazon advertising dashboard (or whatever tool you’re using). If you have more than one ad, you can compare them and see which one has a higher CTR. This will give you some insight into what people are responding to and help you improve your campaign over time.
8. Check Where You Stand in the Ladder, And Leverage That Data to Improve Your Ad
In PPC marketing, you’re one of the thousands or even millions of websites trying to get in the top 100 SERP results. You’re not the only one trying to sell a product, and you can’t just expect your ad to show up on page 1. You have to be strategic about where you place yourself on the ladder, and this includes A/B testing your ad copy.
You can take the data from your A/B testing and use it to improve your ad. When you’re running multiple ads in an account, be sure to check which ones have higher CTRs than others. Once you’ve identified those winners, keep them going while testing new ads as well.
9. Remove Unwanted Site Placements
Google, while a terrific search engine and marketing avenue, makes mistakes too. For example, your ads might be displayed on your own website, which makes it a thorough waste of both resources, time, and funds (and for an ad campaign, wasting any of those three means you’re sure to lose!). Instead of suffering this pitfall, check your placements and flick out any unwanted listings to ensure your ad is operating at optimal levels.
10. Check Google Recommendations for In-Depth Insights
Google’s recommendations are a terrific way to learn more about your ad campaign. If you’re looking for advice on how to make your ads better, this is the place to start. After all, Google knows what it’s doing when it comes to online marketing and search engine optimization; they’ve been doing it for years! As such, reading their recommendations can be extremely helpful in terms of improving your ad campaigns.
How to Find the PPC Marketing Company That’s Right for You
The best PPC marketing company for you is one that understands your business and goals. If you’re in a highly competitive industry, or if you’re just starting out, it’s important to find a company that has experience in your particular niche. There are also some things to look out for when choosing a PPC marketing company so that you don’t end up wasting money or time.
What should I look for in a PPC marketing company?
PPC services are going to vary by provider. There are many different aspects of the service that should be considered when searching for the right one. Here are some important questions you should ask before hiring anyone:
- How long has the company been in business?
- How many clients do they have?
- Do they have references? If so, who? Ask to speak with them directly if possible.
- How much does it cost? Ask for a breakdown of how your advertising budget will be spent. Are there any hidden fees?
- What about refunds if you’re not satisfied with their service? Can you try them out for free first? If so, how long is the trial period and what do they expect from you during this time?
