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A Guide to Keyword Research

Keyword research is arguably one of the most important elements of SEO. Without it, your entire SEO effort will have no direction — effectively, you’ll be stumbling around in the dark.

So, what is it exactly?

Keyword research is the process of discovering the key terms and phrases related to your business that users type into search engines.

In other words, it’s figuring out how people will find you online.

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